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ALL ABOUT THE Momo's YELLOW CUP

Sep 8
2 min read




What is the Yellow Cup all about?

Maybe you’ve seen it at a Momo’s event. Maybe there is one in your cupboard...


Bright yellow. Hard to miss. Probably holding something delicious.

And maybe you’ve wondered:


What’s the deal with the yellow cup?

Glad you asked.

Basically it is the "YETI" of red solo cups! It is insulated to keep what's in it nice and cold! It is also dishwasher safe.

Also...

The Momo’s Yellow Cup comes with a pretty great perk: bring it to a designated Momo’s Yellow Cup Event and you get a FREE Michelada upgrade or buy it onsite.


But that’s only part of why we made it.

This little yellow cup represents something much bigger than what gets mixed inside of it.

It represents the people around it.

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THE MOMO’S

NOT-SO-SECRET HANDSHAKE


Think of the Yellow Cup as a way to spot your people.


Tailgates. Football Sundays. Pop-ups. Parties. Wherever Momo’s shows up, we want the Yellow Cup to be something you recognize from across the room.


Which brings us to our unofficial Yellow Cup rule:

See yellow. Say hello.


If somebody else has one, go talk to them.

Ask how they found Momo’s. Talk about the game. Compare Michelada opinions. Tell them they have excellent taste.


You already have at least one thing in common.


COME FOR THE UPGRADE.

STAY FOR THE PEOPLE.

We made Momo’s for gatherings.


The kind where someone brings a friend who has never tried a Michelada. Someone else has been drinking Momo’s for years. Drinks get poured. Introductions get made. Somebody inevitably asks:


“Wait…what are you drinking?”


That’s the good stuff.

The Yellow Cup is our way of making those moments happen a little more often.


Not an exclusive club.

Quite the opposite.


The table is open.

Michelada expert? Come on.


First-timer? Even better.


Friend who claims they “don’t like Micheladas” because they’ve only had heavy tomato-based ones? Please bring them immediately.


HOW THE YELLOW CUP WORKS


It’s very Momo’s: not complicated.

  1. Keep an eye out for official Momo’s Yellow Cup Events via Email or Social Media.

  2. Bring your Yellow Cup or buy onsite.

  3. Get your unlimited free Michelada upgrade while the event lasts.

  4. Find someone else with a Yellow Cup and say hello.

That’s it.


The free upgrades apply at designated Momo’s Yellow Cup Events, so check our event announcements to see where the cups are in play. We don't provide the beer either, you do! We just make it a michelada on the house!


FIND THE YELLOW. FIND YOUR PEOPLE.


At the end of the day, it’s just a yellow cup.

But we hope it becomes the cup you throw in your tailgate bag, bring to Sunday football, take to a Momo’s event, and recognize in somebody else’s hand across the room.


Our bottles bring the Micheladas.

The Yellow Cups bring the people together and this is how we build our community


So next time you see one?

See yellow. Say hello.

And yes, they probably have great taste.

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